In a special issue of the Journal of Communication, devoted to rethinking and updating qualitative research, Rutgers researchers advocate for including digital technology in interviews and ethnographic research to elevate the voices of people and groups that are often marginalized.

I teach PR professionals about crisis communication planning at Rutgers University (it’s a terrific, thorough certificate program on this matter), and one of the common threads is that few of these communication leaders are part of business continuity planning, and they can be wanting for details just like any other stakeholder. Yet, they will probably be the ones needed to communicate issues and outcomes. That creates a problem.