The MAM in Practice certificate equips students with practical strategies to capture, store, organize, and retrieve growing volumes of video and multimedia content. Taught by industry experts, it provides applied instruction that enables students to build sustainable, AI-enhanced content ecosystems, ensuring media assets are both easily discoverable and preserved for the future.

Held on October 22 at The Yard on College Avenue, the event will feature interviews with Communication major alums including television advertising and beauty industry marketing executives, social media influencer marketers, healthcare communication professionals, and other guests.