Brian Householder
Associate Teaching Professor of Communication
Director of Undergraduate Studies in Communication
brian.householder@rutgers.edu
Strategic Public Communication and Public Relations Specialization
Communication majors specializing in Strategic Public Communication and Public Relations learn to shape an organization's image, promote its brand, and guide stakeholder conversations.
Work with Outstanding Faculty
Our faculty combine academic expertise with real-world experience, bringing strategic communication and PR to life in the classroom. Learn to craft impactful messages, analyze real case studies, and apply communication strategies in practical ways, bridging theory with hands-on experience.
Explore Career Opportunities
Building a strong foundation in strategic communication gives you a competitive edge in industries like entertainment, sports, hospitality, pharmaceuticals, advertising, PR agencies, and nonprofits as well as in fields related to:
- Community Organizing and Outreach
- Corporate Public Affairs
- Internal Communications
- Marketing
- Media Analysis
- Political, Civic, and Government Communication
- Public Relations
- Publicity Management
- Special Events Coordination
Professional and Academic Resources
Specialization Structure and Coursework
This specialization requires a total of six courses (18 credits). If you’re using this specialization to fulfill the Communication major’s degree requirements, at least 6 credits must be at the 400 level. To expand your career options, you can combine specializations as long as you satisfy all the requirements. Consider these combinations and possible career paths.
Accordion Content
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Students must select two and may take up to five of the following:
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You may select up to four total electives. At least one course must be selected from the following:
- 04:192:346 Intercultural Communication
- 04:192:381 Argumentation
- 04:192:408 Health Message and Campaign Design
- 04:192:422 Communication and Facilitation
- 04:192:450 The Dark Side of Organizations
Practice/Tools Electives
Additional electives may be selected from the following:
- 04:192:313 Message Design for Public Relations
- 04:192:315 Professional Writing and Communication
- 04:192:350 Visual Communication
- 04:192:365 Principles of Public Relations
- 04:192:369 Internship in Communication
- 04:192:403 Conflict Negotiation and Resolution
- 04:192:409 Public Relations Management
- 04:192:466 Audience and Market Analysis
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