Richard Dool
Teaching Professor
Director of Master of Communication and Media Program
richard.dool@rutgers.edu
Public Relations Specialization
The Public Relations (PR) specialization is perfect for those looking to advance their PR careers or break into this fast-growing field. You'll develop key skills and explore emerging PR theories to succeed in today’s fast-paced, social-driven industry. Many courses are taught by experienced senior PR professionals, giving you real-world insights and expertise.
Requirements for Public Relations
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As part of the Master of Communication and Media program, all PR students are required to complete:
- 17:194:508 E-Portfolio
- 17:194:5XX Communication Ethics (548) or Digital Media Ethics (594)
- 17:194:513 MCM Graduate Experience (0 credit/tuition course, three 3-hour live Workshop)
- 17:194:5XX Communication Research (514) or Digital Media Research (556)
- 17:194:519 Capstone Seminar
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These courses are recommended for Public Relations students:
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A special topics course gives you the chance to explore unique or emerging subjects while shaping your studies to match your interests. With an interdisciplinary approach, these courses offer interactive, hands-on learning experiences that can boost your research skills and career preparation.
SC&I inspired my interest in lifestyle public relations
“I would love to pursue a career in lifestyle public relations and I know it will be more than just a job for me. SC&I is the reason for my interest in this field and I know it will be the reason I achieve my goals. Every professor I have come in contact with has tried to help me in one way or another and this has continued at the graduate level.”
-Alexa Tepedino COM'20, MCM'21
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