Credits: 3
Prerequisites: 04:192:365 Principles of Public Relations
Corequisites: None
This course focuses on the practice of public relations, social media, content marketing, and experiential marketing in planning, activating, and measuring an integrated communication campaign.
Learning Objectives
Upon successful completion of this course, students will be able to:
- Identify trends in various subareas of the media and marketing industries.
- Evaluate current trends in the media and marketing industries.
- Explain key topics related to the evolving media and marketing industries.
- Create an integrated marketing communication campaign that demonstrates an awareness of society and cultural issues.
- Measure the effectiveness of an integrated marketing communication campaign.
- Demonstrate the ability to collaborate effectively as a team to develop, plan, execute, and measure an integrated marketing communication campaign.