Credits: 3
Prerequisites: 04:192:300 Communication Research. Open only to Communication majors.
Corequisites: None
This course examines how organizations communicate corporate social responsibility (CSR) in response to growing social, environmental, and ethical expectations at the global level. Through case studies, applied projects, and theoretical frameworks, students learn to assess and design effective CSR communication strategies.
Learning Objectives
Upon successful completion of this course, students should be able to:
- Analyze how organizations communicate corporate social responsibility (CSR) to build legitimacy, accountability, and stakeholder trust.
- Evaluate CSR initiatives using communication theories and stakeholder engagement frameworks.
- Design a realistic and ethically grounded CSR partnership proposal that demonstrates mutual organizational and stakeholder benefit.
- Develop strategic communication and engagement plans that promote participation, transparency, and impact.
- Apply professional communication practices to convey complex CSR concepts clearly and persuasively.