Kathleen Cameron

Kathleen Cameron has been organizing assets—whether analog, digital, or analog-to-digital—for discovery and reuse since 1989. She embraces usability challenges and appreciates that it is not enough to find an asset, but to understand if an asset can readily be reused. Cameron's team at Google Marketing is currently extending digital asset management from one business unit to the global organization, in order to promote discovery, rights management, reuse, and reporting. 

Cameron understands that finding commonality at this scale can seem daunting, so she stresses that having comprehensive user stories describing the needs of each user type is critical. Staying nimble and agile are also key to her approach of meeting the demands of a growing business while maintaining best practices.