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Credits: 3 Prerequisites: None Corequisites: None
Fundamentals of writing across media platforms. By the end of the course, students will be able to write in many journalistic and media-based styles using basic and accepted techniques accepted by each discipline. This course will serve as a foundation for understanding and using different styles of writing, research, and content development.
Learning Objectives
Upon successful completion of this course, students will be able to:
- Identify and analyze the characteristics of various forms of media writing.
- Write clearly, accurately, with energy and voice, for specific audiences.
- Purposefully blend text, graphical content, multimedia, and interactive elements.
- Develop content for various media platforms.
- Gather, evaluate, and disseminate data-based research.
- Critically evaluate and edit mediated content and design.
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Credits: 3 Prerequisites: 04:189:102 Corequisites: None
Legal issues and ethical problems confronting journalists.
(This course was formerly numbered 04:567:480)
Learning Objectives
Upon successful completion of this course, students will be able to:
- Reason through ethics-related conflicts, using moral philosophy, moral decision-making models or journalistic principles as guides.
- Help students understand the basic principles of libel, reporter's privilege and shield laws.
- Teach ethical practices in journalism and provide a sense of journalists' role in society.
- Examine the role of good corporate owners; the challenges of practicing ethical journalism in an environment filled with hindrances; the responsibilities journalists have to sources, audiences, and employers; the role of diversity; and how philosophers have approached ethical problems.
- Review basic journalism law, such as libel and privacy.
- Examine real-life situations in which journalists and public-relations practitioners have faced ethics-related decisions.
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Credits: 3 Prerequisites: None Corequisites: None
Students will master the fundamentals of audio and video production and gain an understanding of how to create engaging and editorially sound visual stories.
Learning Objectives
Upon successful completion of this course, students will be able to:
- Demonstrate the fundamentals of audio and video storytelling.
- Create and critique media projects.
- Apply quantitative concepts relevant to media production.
- Conduct research, including gathering information through interviews and evaluating information.
- Write clear, accurate, and engaging content for multimedia stories.
- Apply ethical principles in journalism and media that focus on truth, accuracy, fairness, and inclusivity.
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Credits: 3 Prerequisites: Open only to Major. Corequisites: None
In this course students will learn the workflows associated with editing audio, video, graphics, and text. A strong emphasis is placed on demonstration and hands-on experience in this course. Students will become familiar with developing editing scripts, managing content, importing media, editing, and encoding for distribution across multiple platforms.
(This course was previously numbered 04:567:373.)
Learning Objectives
Upon successful completion of this course, students will be able to:
- Produce a multimedia project by creating, editing, and exporting content optimized for multiple formats.
- Discuss the media management workflow from acquisition to distribution.
- Select appropriate project settings based on an analysis of available formats.
- Interpret multimedia interface elements by identifying buttons, menu items, and shortcut icons and explaining their functions.
- Customize the workspace interface to support specific editing needs in a multimedia environment.
- Organize project assets using bins and folders within the project window.
- Explain the purpose of proxy files and their relationship to the final export process.
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Credits: 3 Prerequisites: 04:567:200, Open only to Major Corequisites: None
Fundamentals of gathering information and journalistic writing. By the end of the course, students will learn basic journalistic newswriting and reporting techniques, including writing in journalistic style, fact-gathering, observation, freedom of information, and ethics.
Learning Objectives
Upon successful completion of this course, students will be able to:
- Develop and practice basic journalistic news writing and reporting techniques, including writing in journalistic style.
- Comprehend accepted fact-gathering practices and implement observation techniques.
- Understand and practice ethical news writing and reporting behavior.
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Credits: 3 Prerequisites: 04:567:200, Open only to Major Corequisites: None
News writing for radio, with review of television news writing approaches for comparison.
(This course was formerly 04:567:310-Broadcast News Writing)
Learning Objectives
Upon successful completion of this course, students will be able to:
- Write, produce and report on news stories for broadcast media.
- Describe and analyze how they approached their story from formulation to submission.
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Credits: 3 Prerequisites: 04:567:200, Open only to Major Corequisites: None
Fundamentals of copy editing and layout.
Learning Objectives
Upon successful completion of this course, students will be able to:
- Develop beginning editing and aggregation skills for digital and print media.
- Develop introductory design skills for various types of print media.
- Critically evaluate the design, use, and placement of print and online copy, headlines and the design of news pages and websites.
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Credits: 3 Prerequisites: 04:567:200, Open only to Major Corequisites: None
This course focuses on the key economic and strategic concepts, challenges, and opportunities that are central to the management of contemporary media organizations. The course is grounded in the growing academic and professional literatures examining the unique nature of media products and services and the unique and rapidly changing marketplace dynamics in which media organizations operate. Given the ongoing convergence of media industries and technologies, this course focuses on concepts, analytical tools, and issues that have relevance across the full range of media industry sectors.
Learning Objectives
Upon successful completion of this course, students will be able to:
- Assess and critique media management and strategic decisions from a perspective that is well-informed by knowledge of the distinctive characteristics of media markets.
- Analyze the managerial and strategic challenges and opportunities presented by technological and economic changes affecting different media sectors.
- Formulate and justify strategic responses to changing technological and economic conditions in the media marketplace.
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Credits: 3 Prerequisites: 04:567:200, Open only to Major Corequisites: None
This course examines the nature and impact of emerging media technology. Students study four primary ways new technology influences media, including 1) how media professionals do their work, 2) the nature of media content, 3) the relationships between and among media and relevant publics, and 4) the structure, culture and management of media organizations and systems. Five areas of media technology are studied, including 1) acquisition tools, 2) storage technologies, 3) processing devices, 4) distribution technologies and 5) display, access or presentation tools.
(This course was formerly numbered 04:567:330)
Learning Objectives
Upon successful completion of this course, students will be able to:
- Conceive of new media and their implications for journalism and society.
- Understand weblogs and other new media that are transforming journalism.
- Think critically about new media and their consequences.
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Credits: 3 Prerequisites: None Corequisites: None
Content, treatment, and effects of women and minority group coverage in television, newspapers, magazines, popular music and film.
(This course was formerly numbered 04:567:334)
Learning Objectives
Upon successful completion of this course, students will be able to:
- Understand how media shape culture and society, becoming more critical consumers of media.
- Recognize how the economic structuring of the media relates to media content; understand the psychological and political effects of stereotyping.
- Learn about actions and policies that encourage more diversified media representations of women, people of color and other historically underrepresented populations.