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Credits: 3 Prerequisites: 04:189:101, 04:192:200, 04:192:365 Corequisites: None
Theories and techniques for collecting, selecting, packaging, and disseminating information within organizations and between organizations and their constituencies.
Learning Objectives
Upon successful completion of this course, students will be able to:
- Understand the evolution of PR as it relates to the modern era and communications industry.
- Understand the role and responsibilities of PR in the corporate, non-profit/government, and agency setting.
- Understand the role of research and strategic planning in PR.
- Research PR issues, explain them intelligently, relate them to organizations and audiences and to provide solutions.
- Understand strategic PR planning process and how to create a strategic PR plan.
- Understand various traditional and new PR techniques.
- Understand messaging and themes, image and reputation and how it relates to tactic creation and strategic planning.
- Demonstrate the ability to create tactics that are strategic and creative.
- Demonstrate the ability to work on individual and group project assignments.
- Present PR ideas, analysis of case studies and plans in front of peers.
- Understand and create a variety of PR tools and tactics available to PR professionals.
- Acquire the ability to work in a simulated PR project environment.