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Credits: 3 Prerequisites: 04:192:365 Principles of Public Relations Corequisites: None
This course focuses on the practice of public relations, social media, content marketing, and experiential marketing in planning, activating, and measuring an integrated communication campaign.
Learning Objectives
Upon successful completion of this course, students will be able to:
- Identify trends in various subareas of the media and marketing industries.
- Evaluate current trends in the media and marketing industries.
- Explain key topics related to the evolving media and marketing industries.
- Create an integrated marketing communication campaign that demonstrates an awareness of society and cultural issues.
- Measure the effectiveness of an integrated marketing communication campaign.
- Demonstrate the ability to collaborate effectively as a team to develop, plan, execute, and measure an integrated marketing communication campaign.
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Credits: 3 Prerequisites: 04:547:210 Corequisites: None
This course examines economic theories related to information technologies and systems. The concept of information as "commodity" is considered. Quantitative methods such as cost-benefit analysis and return on information technology investment evaluation are introduced. Alternative methods such as measuring the human costs associated with information technology implementations is also addressed.
Learning Objectives
Upon successful completion of this course, students will be able to:
- Explain the concept of "information" as a commodity.
- Identify key economic theories related to organizational investments in information technology systems, and outline their dimensions.
- Identify, quantify and evaluate the costs and benefits of existing and proposed information systems.
- Critically assess traditional methods for evaluating the investment returns associated with information technology and information system implementation.
- Devise alternative strategies for measuring other cost factors related to information technology implementation within an organization.
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Credits: 3 Prerequisites: Juniors or Seniors Status, Open only to Major Corequisites: None
Analyzes global production, distribution and consumption of news. Issues include: global news flows, journalistic cultures and practices, international news coverage.
Learning Objectives
Upon successful completion of this course, students will be able to:
- Examine of the strengths and weaknesses of U.S. coverage of international news.
- Promote understanding of the differences among media systems around the globe.
- Identify major international media outlets.