Filter
Displaying 1 - 2 of 2
-
Credits: 3 Prerequisites: 04:189:101, 04:192:200 Corequisites: None
Basic principles and policies of public relations and advertising; includes history, development, ethics, roles, functions, media selection methods, and message strategies of public relations.
Learning Objectives
Upon successful completion of this course, students will be able to:
- Review the theoretical foundations of public relations by studying rhetorical theory, resource dependency theory, stakeholder theory, persuasion theory and agenda setting theory.
- Study cases which help us understand various successful and poor public relations campaigns and tactics.
- Use theoretical concepts to gain insights into PR campaigns and public events
- Develop professional-level writing skills required in the practice of public relations and become familiar with the rhetorical and communication theories and practices governing writing techniques.
-
Credits: 3 Prerequisites: None Corequisites: None
This course will critically analyze racial and religious stereotypes of Muslims and how they emerge from various historical and political contexts. Students will study films, news media reports, television shows, video games and other cultural products to understand how Muslims are racialized and how Islamophobia operates in popular discourse in the US.
Note: Students who completed 04:567:365 in prior years when it had different course titles (Islam, Media, and the Western Imagination; Mediating the Middle East) cannot enroll in this course for credit.
Learning Objectives
Upon successful completion of this course, students will be able to:
- Identify the differences between factual statements and prejudiced opinions in representations of Muslims.
- Critically analyze images and stereotypes of Muslims by placing them within larger political and historical contexts.
- Examine the social construction of Muslims as a racialized group through analysis of historical contexts, media representations, and public discourse.