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Credits: 3 Prerequisites: 04:189:101; 04:192:200; 04:192:201; 04:192:300; Open only to Major; and either 04:189:102 or 103 Corequisites: None
Application of principles and techniques in a targeted health communication campaign; social norms theory, experiential learning theories, effects of misperceptions on behavior, and needs of special student populations.
Learning Objectives
Upon successful completion of this course, students will be able to:
- Analyze the theoretical and pragmatic bases of health communication campaigns, in general, and dangerous drinking prevention campaigns specifically.
- Describe themselves as products and producers of culture and indicate the implications for them as instruments of both reinforcing and changing the culture of college drinking.
- Apply lessons learned from the scholarly literature on the social norms and brief intervention approaches to prevention of dangerous drinking among college students.
- Explain basic information about addiction and the challenges faced by students in recovery on a college campus.
- Create innovative RU SURE Campaign messages and implement campaign strategies in new locations.
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Credits: 3 Prerequisites: 04:189:101, 04:192:200, 04:192:201, 04:192:300; Open only to Major Corequisites: None
This course will cover principles and methods of identifying, categorizing, and segmenting mass audiences. The more specifically a PR or MarCom professional identifies targets by demographic or other means (and where they can be found) the easier it is to find communication strategies and tactics that will reach those targets. This course is designed to give the PR or MarCom professional these tools and awareness.
This course is ideal for the PR and MArketing Communication student who is looking to learn, by better defining his/her target audience, how to expose hot buttons for copy content and style, SEO/SEM keywords, hook development, and more.
Greater success of message delivery is gained by determining: where your target audience is, the best message placement, types of event development and venues, which will expose ideal strategic alliance and joint marketing opportunities, as well as develop and provide support for marketing and business decisions.
Learning Objectives
Upon successful completion of this course, students will be able to:
- Analyze a produce or service offering and formulate, evaluate, and communicate conclusions and inferences to determine an ideal target audience from industry-acceptable media/marketing tools and sources of quantitative information.
- Develop and present a communications plan designed to reach a desired target audience using a variety of media choices, and begin to understand the complexities of budgeting and execution.
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Credits: 3 Prerequisites: 04:189:101, 04:192:200, 04:192:201, 04:192:300; Open only to Major Corequisites: None
Research projects conducted under the direction of individual faculty members. Requires application.
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Credits: 3 Prerequisites: 04:189:101, 04:192:200, 04:192:201, 04:192:300; Open only to Major Corequisites: None
Advanced topical seminar dealing with issues of concern to contemporary communication studies.
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Credits: 3 Prerequisites: 04:189:101, 04:192:200, 04:192:201, 04:192:300; Open only to Major Corequisites: None
Advanced topical seminar dealing with issues of concern to contemporary communication studies.
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Credits: 3 Prerequisites: 04:189:101, 04:192:200, 04:192:201, 04:192:300; Open only to Major Corequisites: None
Advanced topical seminar dealing with issues of concern to contemporary communication studies.
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Credits: 3 Prerequisites: 04:189:101, 04:192:200, 04:192:201, 04:192:300; Open only to Major. Juniors and Seniors. Corequisites: None
Advanced topical seminar, dealing with issues of concern to contemporary communication studies.
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Credits: 3 Prerequisites: 04:189:101, 04:192:200, 04:192:201, 04:192:300; Open only to Major. Seniors. Permission of instructor. Corequisites: None
Issues in theory building in the field of communication.
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Credits: 3 Prerequisites: 04:189:101, 04:192:200, 04:192:201, 04:192:300; Open only to Major Corequisites: None
Advanced topical seminar dealing with issues of concern to contemporary communication studies.
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Credits: 3 Prerequisites: 04:189:101, 04:192:200, 04:192:201, 04:192:300; Open only to Major Corequisites:
Family communication theory, research, and practice. Includes assessment and measurement of interaction patterns, pathologies, and intervention strategies.
Learning Objectives
Upon successful completion of this course, students will be able to:
- Understand and articulate the fundamental concepts and theories related to family communication.
- Demonstrate mastery of these concepts by applying them to current social issues and questions related to family life.
- Demonstrate your ability to gather evidence to explore, understand, and debate possible outcomes of these issues with their classmates.
- Conduct independent research on family communication topics, and to demonstrate this ability through reviews of the literature and by successfully conducting an interview on family communication processes.