Rutgers Continuing and Professional Studies
Move from skills to strategy with focused, 100% online learning designed for the realities of today’s workplace.
Choose from seven focused certificates across communication, media, data, leadership, and operations. Learn from experienced practitioners and apply new approaches to real challenges in your work.
Rutgers CPS is designed for professionals looking to build specialized expertise and bring a more strategic perspective to their work.
Certificates at a Glance
Learn asynchronously through programs designed for working professionals.
Learn with instructors who do this work every day.
Earn a Rutgers digital certificate, badge and CEUs.
Explore CPS Certificates
Advanced Creative Operations
Through a comprehensive curriculum, you will extend into the strategic realm of creative operations, exploring the dynamic interplay between people, processes, technology, and data, and the needs of the business they serve.
Crisis Communication and Reputation Management
Develop the practical skills to identify emerging issues, assess communication risks, create effective crisis communication plans, engage internal and external stakeholders, manage media relations, respond across digital and social media channels, and more.
Digital Asset Management Bronze
Become a strategic user and advocate of DAM systems within your organization. Examine metadata, governance and stewardship, creative workflow operations, systems integrations, and implementation strategy as interconnected components of effective asset management.
DAM and AI Silver
Gain the skills required to develop a content-oriented AI strategy that aligns with enterprise goals while addressing real-world considerations, including AI governance, organizational readiness, risk management, and long-term scalability.
DAM for GLAM Silver
Delve deeply into the principles and practices integral to organizing, preserving, and sharing digital assets and collections. Gain a holistic understanding of key strategies, including file standards, metadata utilization, workflow optimization, quality control, storage hierarchies, monitoring, and format migration.
Media Asset Management in Practice
Manage today’s growing volume of video and rich media with confidence. Transition from a DAM/MAM specialist to a strategic leader in MAM, equipped to implement scalable solutions, align stakeholders, and demonstrate measurable impact throughout your organization.
Public Relations
Equips both emerging and upskilling professionals with the tools, insights, and forward-thinking skills needed to thrive in modern communication roles across industries. Blends theory, practice, and the latest technologies influencing the field, including artificial intelligence, multi-channel storytelling, and measurement tools that connect communication outcomes to business goals.
The Rutgers CPS Experience
"The coursework moved through AI integration strategy, bias frameworks, and brand compliance in the earlier modules, then into implementation and change leadership in the final module. That's exactly the sequence I needed: understand the risks and policy landscape first, then learn to share that thinking with a team in a way that actually informs them, not just the DAM administrators, but Creative and leadership, everyone whose work touches the archive."
Shakir Blanding-Bashir
Ready to Take the Next Step?
Explore your options and find the Rutgers CPS certificate that aligns with your goals.