Digital Asset Management (DAM) and Artificial Intelligence (AI) Silver Certificate

The Rutgers Digital Asset Management (DAM) and Artificial Intelligence (AI) Silver Certificate is a 12-week online program designed to provide a practical foundation in artificial intelligence fundamentals, strategy, and its applications within DAM. You'll gain the skills and knowledge needed for a content-oriented AI strategy to enable the integration and adoption of capabilities that are aligned with your organization's goals. 

Discover how AI can revolutionize the content lifecycle and increase value—automate workflows, improve search and discovery, enable hyper-personalization, brand integrity, decrease time to market, mitigate risk, and supercharge insights and analytics. Through real-world case studies, you'll explore how organizations successfully apply AI to optimize their DAM strategies and drive efficiency.

Our program is 100% online and asynchronous, allowing you to complete your coursework around your schedule while balancing your professional and personal commitments. It is led by distinguished industry experts who bring years of experience, providing you with a rich learning environment that fits your busy schedule. You'll have the opportunity to learn from professionals who have worked with top companies and organizations, giving you direct insights into best practices and current trends in the field. These professionals bring proven experience and a forward-looking perspective, enriching class discussions and
offering meaningful feedback on assignments and projects. You will gain the knowledge and practical skills needed to make an immediate impact and thrive in your career.

By completing this certificate, you'll gain the expertise to implement and evolve AI capabilities within your DAM ecosystem with expert insights to navigate the rapidly evolving landscape of AI and emerge as a leader in the field.

The DAM and AI Silver Certificate is ideal for experienced DAM professionals across industries who are looking to integrate AI into their workflows, enhance their expertise, and empower their teams to unlock the full potential of their digital assets.

You'll develop a sound conceptual understanding of AI and Digital Asset Management through an asset management lens that focuses on connecting critical concepts to deliver measurable results. The Fundamentals of AI and Digital Asset Management will teach you how to use AI to improve content organization, management, and distribution processes.

You'll discover how to integrate key AI strategies into management and leadership insights that support your organization’s goals in AI and DAM: Leading Change and Workflow Transformation. You'll dive into the trends, applications, benefits, and risks associated with AI-Enabled Workflow Strategies and explore the origins, evolution, and limitations of AI to implement it effectively in your organization.

Key Learning Outcomes

• Build the ability to articulate a clear and compelling vision for how AI and DAM can be used to achieve organizational goals.
• Evaluate the potential benefits and risks of using AI in DAM, and develop a plan to mitigate risks and maximize benefits.
• Implement AI solutions in your DAM that are aligned with your organization's goals and objectives
• Develop understanding of fundamental concepts of AI and DAM
• Identify the different ways that AI can be used to improve DAM efficiency, impact, and insights
• Establish a comprehensive plan for using AI to improve your organization's DAM ROI
• Monitor and evaluate the performance of AI solutions in your DAM
• Develop strategic communication skills to convey the value and limitations of AI and DAM

When you complete the program, you’ll receive a digital certificate and badge—credentials that can be shared on LinkedIn or in your professional portfolio to demonstrate your continued growth and expertise. You’ll also receive an official transcript documenting your coursework, which can be valuable for employer reimbursement, internal advancement, or future academic pathways.

• Digital Badge and Certificate
• Transcript
• Invitation to Stepping Stone