Erin Keenan

Erin Z. Keenan has led a 20-year career in marketing, leading integrated marketing campaigns for some of the biggest global brands. She started her career in New York City in integrated marketing, developing campaigns for the top advertisers for Time and Hearst magazines. 

After publishing, Keenan shifted to creative agency work where she led retail marketing programs for Johnson & Johnson beauty brands to optimize shopper engagement. She later moved into the consumer packaged goods industry, leading global brand marketing and product development for brands such as Sesame Street and Nerf and partnering with entertainment brands Nickelodeon and Epic Games to bring beloved entertainment to life through toys. 

She currently leads consumer marketing for the classic games portfolio at Hasbro, responsible for driving affinity, relevance, and conversion for some of the world's most beloved games like Connect 4, Jenga, Operation, and more. She attained a master's degree from Rutgers University and a bachelor's degree from Elon University. Keenan lives in Rumson, N.J. with her teenage sons Drew and Easton.

M.A., Communication and Information Studies, Rutgers University
B.A., Communication, Elon University