Learning Objectives

Upon successful completion of this course, students will be able to:

• Review the theoretical foundations of public relations by studying rhetorical theory, resource dependency theory, stakeholder theory, persuasion theory and agenda setting theory.
• Study cases which help us understand various successful and poor public relations campaigns and tactics.
• Use theoretical concepts to gain insights into PR campaigns and public events
• Develop professional-level writing skills required in the practice of public relations and become familiar with the rhetorical and communication theories and practices governing writing techniques.