Credits: 3
Prerequisites: Prerequisites: 04:567:215 or 04:567:216 or 04:567:217 or 04:567:319; Open only to Major
Corequisites: None
This course will look at how media industries – such as TV, film, music, book publishing, and journalism – are using data analytics, algorithms, and generative AI to compete in a fierce battle for audiences’ attention.
Learning Objectives
Upon successful completion of this course, students will be able to:
- Demonstrate familiarity with the data, algorithms, and AI tools that are commonly used in a range of media industries.
- Describe the factors – cultural, economic, and technological – that contributed to the rise of data-driven media.
- Analyze what a media environment based on data-driven predictions of popularity means for democracy, art, and culture.