Credits: 3
Prerequisites: 04:189:101; 04:192:200; 04:192:201; 04:192:300; and either 04:189:102 or 103.
Corequisites: None
This course examines the processes through which organizations handle and disseminate information to the public with a specific emphasis on crisis communication.
Learning Objectives
Upon successful completion of this course, students will be able to:
- Analyze and practically implement the current communication theories associated with managing information in public organizations.
- Interact with media representatives in order to effectively represent their organization and provide information to the public.
- Develop and identify the components of an effective crisis communication response.