Michael Cherenson

A 33-year veteran of the public relations industry, Michael Cherenson has helped hundreds of organizations navigate and thrive in complex environments. The author of three studies on the impact of reputation, Cherenson is accredited by the Universal Accreditation Board and the Public Relations Society of America (PRSA). He is a member of the latter’s prestigious College of Fellows. Cherenson serves as chief public relations counselor and strategist to SCG, where he oversees all public relations activities for the firms' diverse clientele. 

In 2009, Cherenson served as chair and CEO of PRSA. Prior to that, he served as the society’s secretary, on its national board of directors, as chair of its advocacy advisory board, and liaison to its board of professional ethics and standards. During his tenure on the board of directors, Cherenson co-authored a PRSA study on MBA Programs, with emphasis on communication curricula. In 2018, Cherenson was selected to participate in the Joint Civilian Orientation Conference (JCOC), the oldest and most prestigious U.S. Department of Defense public liaison program. In January 2020, he was elected national professional adviser to the Public Relations Student Society of America (PRSSA), the foremost organization for students interested in public relations.

Cherenson is a graduate of Ithaca College and attended the Graduate School of Political Management at George Washington University. He is founder and president of the Pequannock Lacrosse Club.