Digital content surrounds us in our professional and personal lives. The digital media boom has opened a flood of rich media content, including photos, video files, audio clips, animations, and many others that have become components of organizational assets. Organizing, classifying, and retrieving these digital assets is a challenge for organizations today. Digital Asset Management (DAM) is the practice of making such content accessible and available for all stakeholders within and beyond an organization. The need for effective management and retrieval of digital artifacts from corporations to museums continues to evolve and grow.

Digital Asset Management (DAM) Bronze Certificate

Whether you are new to digital asset management or a seasoned veteran looking for advanced and continuing professional education, the Rutgers Digital Asset Management Bronze Certificate program is the first step to skill up in the world of DAM. This certificate includes six four-week online courses and is ideal for individuals aiming to delve deeply and comprehensively into the facets of DAM while bolstering their skills in their existing DAM positions or preparing for their next career advancement.

Cost: $1,095 per course. Enroll in the full program early and you may be eligible for a discount.

Advanced Creative Operations Certificate

The Rutgers Advanced Creative Operations Certificate is designed for seasoned professionals within creative operations and graduates of the Rutgers DAM Bronze Certificate seeking to elevate their careers and drive innovation within creative operations teams and organizations. This 12-week online program equips you with the tools and insights essential for professional growth and strategic leadership

Cost: $1,095 per course. Enroll in the full program early and you may be eligible for a discount.

Digital Asset Management (DAM) and Artificial Intelligence (AI) Silver Certificate

The Rutgers Digital Asset Management (DAM) and Artificial Intelligence (AI) Silver Certificate is a 12- week online program designed to provide a practical foundation in artificial intelligence fundamentals, strategy, and its applications within DAM. You'll gain the skills and knowledge needed for a contentoriented AI strategy to enable the integration and adoption of capabilities that are aligned with your organization's goals.

Cost: $1,095 per course. Enroll in the full program early and you may be eligible for a discount.

Digital Asset Management for Galleries, Libraries, Archives, and Museums (DAM for GLAM) Silver Certificate

The Rutgers Digital Asset Management for Galleries, Libraries, Archives, and Museums (DAM for GLAM) Silver Certificate is a 12-week online program that delves deeply into the principles and practices integral to organizing, preserving, and sharing digital assets and collections. You’ll gain a holistic understanding of key strategies, including file standards, metadata utilization, workflow optimization, quality control, storage hierarchies, monitoring, and format migration.

Cost: $1,095 per course. Enroll in the full program early and you may be eligible for a discount.

Media Asset Management in Practice (MAMP) Certificate

The Rutgers Media Asset Management in Practice Certificate is a 12-week online program that prepares professionals to manage today’s growing volume of video and rich media with confidence. Through interactive modules and practical exercises, you will learn to organize and preserve digital assets, create intelligent metadata-driven ecosystems, and lead enterprise-wide DAM/MAM initiatives. By the end of the program, you will move from a DAM/MAM specialist to a strategic leader in MAM, ready to implement scalable solutions, align stakeholders, and demonstrate measurable impact across your organization.

Cost: $1,095 per course. Enroll in the full program early and you may be eligible for a discount.