Yahoo! Sets Up Christmas Tree With Internet Receiver

[Steven Edwards]

Great news for those in New York City!

Yahoo! Sets Up Christmas Tree With Internet Receiver
NOVEMBER 28TH, 2003

First cell phones, then the Internet, and now even Christmas trees are going wireless.

Yahoo.com has set up a Christmas tree in Herald Square with a wireless Internet receiver on top.

New Yorkers walking by with a laptop can set it down and log on via the tree's receiver. Or they can use one of the computers set up next to the tree. It's meant to help holiday shoppers compare prices.

"What we did was use Wi-Fi technology to provide access so anyone can come up to the tree. You can log on, you can shop on Yahoo!, you can comparison price to any of the stores here at Herald Square," said Yahoo! marketing events director Loanne Calvert.

And every shopper who logs on to the wireless tree gets an ornament with his or her name on it. Yahoo! will donate $5 to the Salvation Army on behalf of each user.

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-Steven