OakTree Announces Keen Mobility Web Site Empowers Individuals With Mobility Needs
12/9/02 1:23 PM
Source: Business Wire

PORTLAND, Ore.--(BUSINESS WIRE)--Dec. 9, 2002--OakTree, an Internet consulting firm, announced the launch of www.keenmobility.com, a Web site dedicated to empowering individuals with mobility needs.

Keen Mobility is a developer and distributor of ergonomically advanced assistive devices, such as crutches, wheelchair cushions, and canes that help prevent musculoskeletal damage and enhance independence.

Keen Mobility needed a robust and efficient E-commerce site that would encourage customers to interact with the company and learn more about a new generation of assistive devices. They also needed a comprehensive re-branding program that included both web and print collateral. OakTree helped Keen create a comprehensive web strategy that satisfied both short term branding needs and longer term operational success.

"Keen Mobility has been winning accolades for their business plan," said OakTree President John Schmitt. "This site reflects their vision for their product, their company and, most importantly, the needs of Keen's customers."

The new site's eye-catching design connects with the community, thanks to the use of intuitive navigation and custom photography that emphasizes the theme to "Move." Visitors can create a personalized, secure "My Account" area, view videos about problems associated with the use of traditional crutches, and customize their order on the fly. The site is also Section 508 compliant to make it easier for visitors with any sort of assistive need to engage with Keen.

OakTree developed a dynamic inventory management
system that, significantly, moves beyond web-specific functionality. Based on Microsoft .NET technology, it integrates the E-commerce storefront with the product offerings, so Keen Mobility can process phone orders and manage their entire inventory with the same system. The system is a core operational investment that can easily adjust to Keen's future needs.

"OakTree accepted the challenge of working with a demanding start-up company," says Keen Mobility founder and CEO Vail Horton, "and together we produced a world class web site that captures the essence of our company's image to 'Move.' We are very proud of the ways we can now better serve the community because of it."


View the results at http://www.keenmobility.com.

About Keen Mobility

Keen Mobility develops, manufactures and distributes assistive devices that offer people enhanced mobility for greater independence. Their philosophy is simple: Empower individuals to rise above their limitations and push beyond their self-imposed boundaries, to move.

Keen Mobility won the University of Portland's 2002 Business Plan Competition and placed 3rd in the Business Journal's 2002 Oregon Business Plan Competition. Their innovative pressure reduction wheelchair cushions are currently available, and their premiere product, the Keen Krutch, will be available in Spring 2003.

About OakTree

OakTree is a client-focused Internet consulting firm that specializes in complete business solutions. Services include Internet Strategy, business process engineering, Web design, animation, E-commerce, database services, ADA-compliant site development, and site maintenance.

Awarded as one of the best companies to work for in Oregon, OakTree has been creating business application solutions for a wide range of clients, from small companies to technology giants, since 1994.

http://www.belfasttelegraph.co.uk/fe...p?story=360034


CONTACT: OakTree
John Schmitt, 503/517-3810

SOURCE: OakTree