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Thread: Wine Labels Can Ruin A Restaurant Meal

  1. #1

    Wine Labels Can Ruin A Restaurant Meal

    Wine Labels Can Ruin A Restaurant Meal

    Changing the label on a wine changed diners' opinions of their wine, opinions of their meal, and their repatronage of the restaurant, according to a Cornell University study.

    Forty-one diners at the Spice Box restaurant in Urbana, Illinois were given a free glass of Cabernet Sauvignon to accompany a $24 prix-fixe French meal. Half the bottles claimed to be from Noah's Winery in California. The labels on the other half claimed to be from Noah's Winery in North Dakota. In both cases, the wine was an inexpensive Charles Shaw wine.

    Those drinking what they thought was California wine, rated the wine and food as tasting better, and ate 11% more of their food. They were also more likely to make return reservations.

    It comes down to expectations. If you think a wine will taste good, it will taste better than if you think it will taste bad. People didn't believe North Dakota wine would taste good, so it had a double curse -- it hurt both the wine and the entire meal. "Wine labels can throw both a halo or a shadow over the entire dining experience," according to Cornell Professor Brian Wansink (Ph.D.), author of the book Mindless Eating: Why We Eat More Than We Think (Bantam 2006).

    To confirm this, a similar study was conducted with 49 MBA students at a wine and cheese reception. Again, those given wine labeled from California rated the wine as 85% higher and the cheese as 50% higher...


  2. #2
    haha I'm really not surprised. This just shows that a lot of people don't know much about wine. I have a friend that I pick on often b/c as long as the wine is red, she thinks it's amazing.

    I don't claim to be a wino by any means, but I know a fair amount of stuff. There are something like 100 vineyards w/in a 3-4hr radius of my house... getting out into the country for tastings (often free, or at least < $5-10) has been a fun thing to do w/ some friends around here.

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