Boo. Yah.



Toy Vault will produce a line of merchandise based on Princess Bride, the 1987 fantasy cult hit directed by Rob Reiner and starring Peter Falk, Billy Crystal, Andre the Giant, and Fred Savage, among others. The film was based on a 1973 book by William Goldman. A Toy Vault spokesperson called the film "one of the best cult movies of all time," and compared it to Monty Python and Holy Grail (a property on which Toy Vault has based a host of merchandise). Princess Bride is the source of a number of tag lines, sayings that can be used as anchor points for merchandise.

Toy Vault's Princess Bride product line will include dolls, talking figural key chains (press it and you hear a saying), and plush. The first releases, in March, will be key chains and some plush items. The first characters to get the plush treatment will probably be Fezzik and the Dread Pirate Roberts.