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Thread: Indie band cries foul over Apple's new Intel ad

  1. #1
    Senior Member Jadis's Avatar
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    Indie band cries foul over Apple's new Intel ad

    Peter Cohen - MacCentral
    Fri Jan 20, 2:03 PM ET

    Apple’s new Intel-based Macs are shipping, and with it, the company has started a new television promotional campaign to advertise the systems. The ad has caught the attention of indie rockers The Postal Service for their similarity to the band’s video for its song Such Great Heights, which, ironically, is available for sale from the iTunes Music Store.

    Apple’s advertisement for its new line of Intel Macs features technicians in a “clean room” facility overseeing the manufacturing of CPUs — a theme also present in the Such Great Heights video. The composition and elements used in both ads are similar — in fact, the ad and music video were both created by the same filmmakers.

    A side project of Death Cab for Cutie front man Ben Gibbard and Dntel’s Jimmy Tamborello, The Postal Service produces synth-pop songs evocative of 1980s new wave. The band released a full-length LP in 2003 entitled “Give Up,” which featured the single Such Great Heights —. The song has since been licensed for a movie soundtrack and used in television shows and advertisements.

    Ben Gibbard has posted a statement regarding the controversy on the band’s Web site.

    “It has recently come to our attention that Apple Computers’ new television commercial for the Intel chip features a shot-for-shot recreation of our video for ‘Such Great Heights’ made by the same filmmakers responsible for the original,” said Gibbard. “We did not approve this commercialization and are extremely disappointed with both parties that this was executed without our consultation or consent.”

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    Who owns the idea? The band? or the company who came up with the idea in the first place?

  2. #2
    I saw the commercial this morning and it reconfirms what Steve Jobs said during his keynote and that is the Intel chip is now free, so the processor must be trapped in my PC. I wonder if Dell will switch to AMD?
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