No Limits!
Entrepreneurs discover a huge, underserved market: the nearly 50 million americans with disabilities.
Sunday, May 1, 2005
By Elaine Pofeldt

After he had driven four hours to buy a wheel-chair that would allow him to play tennis-and was ignored by the salespeople at the company that made it-John Box was so angry that he decided to do something about it. When Box returned home, he and a brother, both engineers, teamed up to invent their own athletic-oriented chair. Box was soon marketing it at the wheelchair tennis matches in which he competed around the country. That was in 1992. Today Box, 41, sells eye-catching high-performance wheelchairs designed for everything from downhill racing to hockey. The chairs cost $1,500 to $3,000 apiece, allowing his firm, Colours Wheelchair, to turn a profit on more than $2 million in annual sales.,00.html