iCan! Inc. Announces Release Of Debut Heidi Van Arnem Disability Consumer Research Report
Bi-Annual Syndicated Research Designed To Identify Market Potential Of Disability Community For Business And Industry
DETROIT, MI -- (INTERNET WIRE) -- 07/17/2002 -- iCan! Inc. announced today the release of the first Heidi Van Arnem Disability Consumer Research Report designed to identify current consumer preferences and patterns within the disability community. "The Heidi Reports" provide the first, on-going collection of "actionable data" that is necessary for businesses to evaluate their current brand position within the disability community and measure their efforts to develop and market products and services moving forward.

"The Heidi Reports" are available on a subscription basis via iCan!'s award winning Web site, iCan.com, www.ican.com/buysurvey.cfm ., or by calling 1-877-ASK-ICAN. Special discounted rates are available for non-profit organizations and academic institutions.

The Spring 2002 "Heidi Report" focuses on Economic Impact, Computer, Internet & Technology, Personal Transportation (Automotive), Hospitality & Travel, and Media preferences of the disability community. Data was gathered from 1,513 individuals with varying disabilities via iCan.com, as well as by telephone, e-mail, direct mail and in-person interviews. The survey consisted of 78 questions in addition to respondent's personal information.


Highlighted Links
Subscribe to The Heidi Report
iCan! Home Page



"The U.S. Census Bureau, Census 2000 states there are 49.7 million people with disabilities in the United States alone," said Kenny Rudolph, iCan!'s President and COO. "In our four-year history, our founder, Heidi Van Arnem (1966-2001), challenged business leaders to treat the disability community as a market with untapped potential. Their response by and large was that there wasn't sufficient data to support the business case for focusing time, effort and resources toward this market - despite the census figures."
The Spring 2002 "Heidi Report" identifies key market share data such as:

- Dell ranked as the preferred brand of computer
- General Motors ranked as the preferred automotive brand
- Marriott edged Holiday Inn as most frequented hotel chain
- 82% of survey respondents stated greater loyalty to general
interest media that included content related to the disability
community.
- 30% ranked AOL as the ISP brand of choice, however 35%
listed "other" ISP's as their source for Internet Service
outranking not only AOL, but MSN, AT&T, Earthlink and NetZero.

"The 'Heidi Reports' make the business case and give decision makers the data and measurement tool that we think will lead to better product development, improved services, and greater opportunities for the disability community," Rudolph added. "That was Heidi's vision, and we rightfully honor her by labeling the reports with her name."
iCan! Inc. is the gateway to solutions for the 49.7 million Americans with disabilities and for leaders in business seeking to better understand the market, as well as to prepare for the dramatic shift in the senior population in the decades ahead. iCan! offers specialty media for the disability community (iCan.com and "On A Roll Radio") and a platform of corporate services for businesses wishing to evaluate, prepare and promote their commitment to the nation's largest minority market. iCan!'s award winning consumer Web site, iCan.com, is the largest online disability community, and was founded in 1998 by Heidi Van Arnem (1966-2001) to create life-changing opportunities for the growing number of people with disabilities. iCan! has performed corporate services for many of the Fortune 500 including: General Motors, AOL, Visa, Ford and Microsoft.

Visit our website at www.ican.com



--------------------------------------------------------------------------------
Contact: Kenny Rudolph
Company: iCan! Inc.
Title: President / COO
Phone: 248-594-4226 x121
Email: kenny@icanonline.net