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Thread: Ground Breaking TV Coverage Of Paralympic

  1. #1
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    Ground Breaking TV Coverage Of Paralympic

    Ground Breaking TV Coverage Of Paralympic
    Winter Games To Air On A&E Network

    Salt Lake City, Utah
    The Salt Lake Organizing Committee for the
    Paralympic Winter Games of 2002 (SLOC) and the United States Olympic
    Committee have secured a television package with the A&E Network (A&E)
    which will include ground-breaking domestic television coverage of the
    Salt
    Lake 2002 Paralympic Winter Games. Programming will include the
    comprehensive packages of highlight sports competitions shown on A&E.

    Between March 9 - 16, viewers can tune into watch A&E for highlights of
    Paralympic Winter Games sports competition 6:00 p.m. - 7:00 p.m. (EST)
    (complete time details attached). Harry Smith, who hosts A&E's
    critically-acclaimed BIOGRAPHY series, and Joan Lunden, host of Behind
    Closed Doors, will serve as anchor for the Network's coverage of the
    Paralympic Winter Games. In addition to broadcasting the daily events,
    A&E's coverage will also include daily features on these extraordinary
    athletes.

    "We are very excited to have such powerful television partners as A&E to
    bring such an exhilarating sporting event to the United States," said Mitt
    Romney, SLOC president and CEO. "The amount of programming scheduled will
    allow fans to follow the Paralympic Winter Games as never before."

    The Bud Sports Productions, a division of Anheuser-Busch, Inc., will
    produce this domestic sporting events highlights programs for A&E. The
    International Sports Broadcasting, LLC(ISB) is the official host
    broadcaster for the Salt Lake 2002 Paralympic Winter Games. This
    historical television partnership was negotiated with the help of U.S.
    Paralympics, a division of the United States Olympic Committee, the USOC's
    Entertainment Properties Division and the Copley Entertainment Group.

    Under the Ted Stevens Olympic and Amateur Sports Act, the USOC must
    authorize any marketing and television rights for the Paralympic Games in
    the United States.

    "The United States Olympic Committee is extremely pleased to partner with
    A&E so that sports fans throughout our country will have an opportunity to
    watch the world's Paralympians compete in Salt Lake City," says Lloyd D.
    Ward, USOC Chief Executive Officer. "These outstanding athletes are not
    only very talented on the snow and ice, but also an inspiration to us all
    in facing the challenges of life."

    -more-

    These being the first Paralympic Winter Games on U.S. soil and coupling a
    television package of this magnitude with the comprehensive Internet
    capabilities of www.paralympics2002.com will provide sponsors the
    opportunity to reach a captive audience of sports fans during a historical
    moment for the Paralympic Winter Games. The international community has
    embraced the upcoming Paralympic Games as well, with 29 out of 36
    participating countries obtaining access to air live and pre-recorded
    Games
    segments of the Salt Lake Paralympics.

    "A&E is extremely excited to showcase on our Network the competition and
    stories from the Salt Lake 2002 Paralympic Winter Games," said Allen
    Sabinson, Senior Vice President of Programming for A&E. "Our coverage of
    the Paralympic Winter Games will include some of the incredible stories
    behind these world-class athletes striving for gold as they achieve
    lifetime goals at the pinnacle of their sport."

    Paralympic fans who followed the Sydney 2000 Paralympic Summer Games,
    which
    had the largest audience in history with approximately 300 million viewers
    from around the world, will have the opportunity to experience the Salt
    Lake Winter Paralympic Games through both television coverage and the
    World
    Wide Web.

    The Paralympic Winter Games will be held March 7 - 16, 2002. With 100
    medal
    events in three sports ? Alpine Skiing (Snowbasin), Nordic Skiing
    (Cross-Country and Biathlon ? Soldier Hollow) and Ice Sledge Hockey (E
    Center) world-class athletes from around the globe will come together to
    compete.

    Winner of the 2000 Governors Award from The Academy of Television Arts &
    Sciences for The Biography Project for Schools, A&E offers viewers a
    unique
    blend of original programming, including the highly acclaimed Biography®
    series, original movies, drama series, and engaging documentaries. A&E is
    available in more than 84 million Nielsen homes in the United States. A&E
    received 14 Emmy nominations in 2001, the most of any basic cable network,
    as well as the prestigious Peabody Award for "The Crossing." The A&E web
    site is located at www.AandE.com, and the BIOGRAPHY web site is located at
    www.Biography.com.
    For more information on the Paralympic Winter Games or to purchase
    tickets,
    visit www.paralympics2002.com or call 1-800-Tickets (individual tickets).
    Information on group ticket purchases of 20 or more, or if you are
    interested in donating Paralympic tickets, call (801) 212-2437 or send an
    e-mail to olympic.tickets@saltlake2002.com.

    -2002-

    For more information, please contact Joy Kohnken in SLOC Communications
    and
    Media Relations at (801) 212-7520 or (801) 215-5628. A complete archive
    of
    SLOC news releases is available at www.saltlake2002.com.
    Salt Lake 2002 Paralympic Winter Games
    Television Schedule
    Games Highlight Program on A&E

    One-hour daily, magazine-style Paralympic Winter Games Highlight Program
    to
    be aired on A&E between Saturday, March 9 - Saturday, March 16, 2002.
    This
    Program will air once on weekend days and twice on weekdays as follows:

    Date A&E Schedule
    Saturday, March 9 6:00 p.m. (EST); 4:00 p.m. (MTN); 3:00 p.m.
    (Pacific); 5:00 p.m.(Central)
    Sunday, March 10 6:00 p.m. (EST); 4:00 p.m. (MTN); 3:00 p.m.
    (Pacific); 5:00 p.m.(Central)
    Monday, March 11 12:00 p.m (EST); 10:00 a.m. (MTN); 9:00 a.m.
    (Pacific); 11:00 a.m. (Central) and 6:00 p.m.
    (EST); 4:00 p.m. (MTN); 3:00 p.m. (Pacific);
    5:00
    p.m. (Central)
    Tuesday, March 12 12:00 p.m (EST); 10:00 a.m. (MTN); 9:00 a.m.
    (Pacific); 11:00 a.m. (Central) and 6:00 p.m.
    (EST); 4:00 p.m. (MTN); 3:00 p.m. (Pacific);
    5:00
    p.m. (Central)
    Wednesday, March 13 12:00 p.m (EST); 10:00 a.m. (MTN); 9:00 a.m.
    (Pacific); 11:00 a.m. (Central) and 6:00 p.m.
    (EST); 4:00 p.m. (MTN); 3:00 p.m. (Pacific);
    5:00
    p.m. (Central)
    Thursday, March 14 12:00 p.m (EST); 10:00 a.m. (MTN); 9:00 a.m.
    (Pacific); 11:00 a.m. (Central) and 6:00 p.m.
    (EST); 4:00 p.m. (MTN); 3:00 p.m. (Pacific);
    5:00
    p.m. (Central)
    Friday, March 15 12:00 p.m (EST); 10:00 a.m. (MTN); 9:00 a.m.
    (Pacific); 11:00 a.m. (Central) and 6:00 p.m.
    (EST); 4:00 p.m. (MTN); 3:00 p.m. (Pacific);
    5:00
    p.m. (Central)
    Saturday, March 16 6:00 p.m. (EST); 4:00 p.m. (MTN); 3:00 p.m.
    (Pacific); 5:00 p.m.(Central)

    -2002-

    For more information, please contact Joy Kohnken in SLOC Communications
    and
    Media Relations at (801) 212-7520 or (801) 215-5628. A complete archive
    of
    SLOC news releases is available at www.saltlake2002.com.=

  2. #2
    This is great news but A&E, don't you have to have cable access to get this channel? It would have been better if one of the major networks picked this up.

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