Canadian Tire "Wheels"
This video has been flashing across my Facebook page but someone has edited it by cutting off the very end of the video that says, "We all play for Canada". Sponsored by Canadian Tire which did a fantastic job on it as part of its extensive ?Step Up. Stand Tall? Olympic program.
Canadian Tire ?Step Up. Stand Tall? laddered-up to the company?s three-year-old brand platform "We All Play for Canada," which is aimed at encouraging play among young children. Quote, ?Our belief is that play, through all of its virtues, creates strong children which leads to strong families and communities, and ultimately leads to a stronger nation.?
After watching it for the first time the word that came to mind was inclusion. This ad, quote, "... which highlight Canadian values like inclusiveness and empathy, use the sentimental approach that has characterized previous Canadian Tire ads like 'A Bike Story.'"
This is just one of several commercials that Canadian Tire has done for upcoming Rio Olympics.
Good job Canadian Tire! A+
An Oscar for this commercial!