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Thread: MINI Cooper - Defy Labels campaign

  1. #1

    MINI Cooper - Defy Labels campaign

    Greetings all CC brothers and sisters. Hope you're well and getting ready for Spring and Summer

    Do you remember those Super Bowl commercials about MINI Cooper cars and the folks that drive them - "Defy(ing) Labels"? Well, I've been recently honored, humbled and fortunate enough to have been nominated by my local MINI-Cooper dealership to participate in a nationwide contest to identify a representative who does Defy Labels. I'd sincerely appreciate your vote here please: MINI-DEFYLABELS.COM (Chris Chappell) And for those who are a little rusty about my background in supporting the SCI community here and nationally for the past 16 years;

    THOSE WHO DEFY LABELS, DEFINE THEMSELVES.
    Congratulations! You have been nominated by Carla Finn for MINI?s #DefyLabels contest. Voting begins April 8th and continues through May 8th.

    Name: Chris Chappell

    Colorado's MINI 5280 Car Club President Chris Chappell is accustomed to smashing stereotypes. Since his spinal cord injury in 2000, the 52-year-old quadriplegic has tirelessly and selflessly worked to inspire those in our community who need it most. Capitalizing on a passion for everything automotive, Chris began his journey by eschewing the archetypical handicap-accessible minivan for a customized 2007 Cooper S. Gazing at what should have been a perilous new chapter, he said, it was MINI?s culture which ultimately catalyzed an epic journey of salvation. Upon delivery of his car, aptly named ?MINerva,? Chappell was inspired by MINI?s inclusive and passionate community of owners. Coining the motto ?Onward & Upward?No Excuses,? he set out on his mission to inspire the disabled community to defy their own labels. Through audiobooks, motivational speaking, podcasts, and advocacy, Chris has worked to foster a message of positivity, confidence, and hope. His presence as an Olympic torchbearer and presidential keynote speaker has only furthered the mantra that, through positivity and perseverance, anything is possible, regardless of physical limitations. Chappell notes one of his greatest accomplishments as designing and implementing the ?Craig Hospital ? Rebuilding Lives? Colorado license plate. With thousands of dollars in proceeds benefitting the hospital?s Patient Assistance Fund, the effort has specifically helped redefine ?possible? for individuals like Chris with spinal cord and brain injuries. MINerva has been customized to suit Chris? style, inclusive of a suite of visual and mechanical upgrades, along with space and adaptability for his wheelchair and limited range of motion. As of this spring, the Cooper has covered more than 80,000 miles of American blacktop with Chappell?s wife and daughter by his side. It?s a feat, he says, that simply would not have been possible in any other vehicle. ?MINI equals fun and I?m looking forward to?having many more adventures in MINerva for years to come. MINIs, like me, never grow old. We just become classics,? Chappell said.

    MINI-DEFYLABELS.COM

    Thank you all for your vote and support!

    Onward & Upward,

    Chris

  2. #2
    Suspended Andy's Avatar
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    Jun 2003
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    And don't forget you can vote for him every day!

    http://www.mini-defylabels.com/conte...hris-chappell/

    Gotta say, a class entry with a professional photo of him and his MINI. I'd love to see him with top standings over the other entries of 'gibmedat' types with a pic of themselves and a sob story, lol.

  3. #3
    Senior Member Domosoyo's Avatar
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    Sep 2009
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    Minneapolis, MN
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    Awesome!

  4. #4
    Thank you Domosoyo, greatly appreciate your vote!

  5. #5
    Thank you Andy, greatly appreciated!

  6. #6
    Please vote - MINI-DEFYLABELS.COM - Chris Chappell - Thank you!!

  7. #7
    Senior Member djrolling's Avatar
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    Mar 2005
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    Salisbury NC
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    1,654
    Done.... will try and remember each day

  8. #8
    " a message of positivity, confidence, and hope. His presence as an Olympic torchbearer and presidential keynote speaker has only furthered the mantra that, through positivity and perseverance, anything is possible, regardless of physical limitations"... Oh god, I wish that were remotely true! It's not SCI research, but part of the community so I'll put a vote in.
    Last edited by JamesMcM; 04-10-2016 at 11:01 PM.

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