Red Bull has made Mateschitz an enormously wealthy man. Forbes estimated his wealth at $8.1 billion (?5.9 billion) last year. Red Bull has become a multimedia company and an unstoppable juggernaut.

Away from Red Bull, Mateschitz?s big preoccupation is to fund research into spinal cord injuries, an interest that arises out of his friendship with motocross rider Heinz Kinigadner.