Cause of the Week: Walking With Anthony
By Joanne Fritz, Guide September 14, 2011

I have to say that not many PR pitches catch my eye or infect me with a sense of caring about a particular cause. But, when Kendra Smith, of Konnect Public Relations, wrote me about Walking With Anthony, I knew immediately that Smith wasn't just doing a job but really felt deeply about this very special charity.

This is the story, right from Smith's pitch:

"I thought you would be interested in a non-profit that helps spinal cord injury (SCI) victims gain funding for treatment, as costs range from $228,000 to over $775,000, and insurance companies usually only cover 20 days of treatment.