Paralyzed Veterans of America Uses Convio Online Tools to Drive Fundraising, Marketing and Other Forms of Support

AUSTIN, Texas--(BUSINESS WIRE)--Nov. 11, 2004--
Convio-Powered e-Card Campaign Helps Organization Increase Visibility During Veteran's Day



Paralyzed Veterans of America (PVA), the leading advocate for veterans' healthcare, medical research, benefits and civil rights, is offering free e-Cards this week -- not only to honor those who have served our country as the nation celebrates Veterans Day on November 11, but also to help build a stronger constituent base and generate more support for the organization.

As part of its online strategy, PVA is encouraging people to send free, Convio-powered e-Cards to express appreciation to veterans and active duty service members. At the same time, the campaign helps PVA attract new constituents and learn more about their interests. This serves as the basis for personalizing communications which, in turn, makes the organization and its mission more relevant to constituents, deepens engagement and fosters giving as well as other forms of participation. To send an online e-Card, please visit www.thankyouveterans.org; for more information about PVA, visit www.supportveterans.org.
Convio provides market-leading software and services that help nonprofits use the Internet for developing strong constituent relationships to drive fundraising, marketing, advocacy and other forms of support. Paralyzed Veterans of America, a congressionally chartered veterans service organization founded in 1946, offers unique expertise on a wide variety of issues involving the special needs of its members -- veterans of the armed forces who have experienced spinal cord injury or dysfunction -- and all veterans, as well as the disability community as a whole. PVA is using a broad mix of Convio tools as part of a comprehensive initiative to more fully leverage the Internet for fundraising, marketing and other mission-critical activities. In addition to Convio's tools for e-Cards, PVA is using Convio for online fundraising, campaigns, surveys and email marketing.

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