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Thread: Christopher & Dana Reeve Foundation Launches First-Ever National Advertising Campaign

  1. #1

    Christopher & Dana Reeve Foundation Launches First-Ever National Advertising Campaign

    Christopher & Dana Reeve Foundation Launches First-Ever National Advertising Campaign

    The Reeve Foundation debuts new national ad campaign giving consumers a
    look into the world of paralysis

    SHORT HILLS, N.J., Nov. 3 /PRNewswire/ -- The Christopher & Dana Reeve
    Foundation has announced the launch of its first-ever national advertising
    campaign. The campaign presents an edgier side of the Reeve Foundation, by
    giving the public a perspective of what life is like through the eyes of
    someone living with paralysis. The provocative print and online ads were
    designed to evoke emotion by conveying the message that paralysis can
    happen to anyone at anytime without warning -- unlike many diseases, there
    are no screening or prevention methods for paralysis.

    The pro-bono campaign was created through a collaboration of Omnicom
    Group companies including BBDO, PHD, MMI, Atmosphere BBDO, DesignWorks at
    BBDO, EyeWonder and Outdoor Media Alliance. In addition to the ad campaign,
    the Reeve Foundation will also unveil a revitalized brand identity, which
    includes a new logo and tagline -- Today's Care. Tomorrow's Cure. The new
    tagline and logo reinforce the Reeve Foundation's commitment to both care
    and cure for the paralysis community. This can be seen in the new logo --
    twin flames wrapped in a single enduring fire, representing the burning
    passion of care and cure by founders, Christopher and Dana Reeve.


  2. #2
    Senior Member
    Join Date
    Apr 2004
    North Eastern Pennsylvania
    I've been waiting a long time to see a national advertising campaign.

  3. #3
    Senior Member
    Join Date
    Mar 2007
    I am glad to see them trying this. I hope they can do more than explore the option of radio and TV ads. I didn't know that September was Spinal Cord Injury Awareness month. Here's hoping that we/they can expand on that too.

  4. #4

  5. #5
    Senior Member Norm's Avatar
    Join Date
    Jul 2001
    Media, PA

    Thumbs up

    I just donated money to the new Reeve Double Your Gift

    "I want to do twice as much to support vital research to help men, women, and children with spinal cord injuries. I want my donation to be matched dollar-for-dollar during this special challenge."
    "Some people say that, the longer you go the better it gets the more you get used to it, I'm actually finding the opposite is true."

    -Christopher Reeve on his Paralysis

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