jimnms
07-01-2004, 06:43 PM
CINCINNATI-Bananas flavoured with the hint of other fruits could help Chiquita International Brands Inc. become the Starbucks of the produce world, Chiquita's leader says.
Chiquita has taken its bananas to the research lab to make the fruit more appealing to consumers - and to persuade them to pay more, said president and CEO Fernando Aguirre.
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Full Story (http://www.thestar.com/NASApp/cs/ContentServer?pagename=thestar/Layout/Article_Type1&c=Article&cid=1088633411913&call_pageid=968332188492&col=968793972154&tacodalogin=no)
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Learn from the mistakes of others, you won't live long enough to make all of them yourself.
Chiquita has taken its bananas to the research lab to make the fruit more appealing to consumers - and to persuade them to pay more, said president and CEO Fernando Aguirre.
http://sci.rutgers.edu/forum/images/smilies/rolleyes.gif
Full Story (http://www.thestar.com/NASApp/cs/ContentServer?pagename=thestar/Layout/Article_Type1&c=Article&cid=1088633411913&call_pageid=968332188492&col=968793972154&tacodalogin=no)
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Learn from the mistakes of others, you won't live long enough to make all of them yourself.