Lower-carb Coke on the way

[jimnms]

Lower-carb Coke on the way
No. 1 soft-drink firm looks to take advantage of diet craze with C2.
April 19, 2004: 4:20 PM EDT

NEW YORK (CNN/Money) - Coca-Cola Co. said Monday it will launch a soft-drink with half the carbohydrates of traditional colas this summer as the world's largest soft-drink firm looks to capitalize on the low-carb diet craze.

"Consumers are the true architects of this idea," said Coke's (KO: Research, Estimates) CEO Doug Daft in a statement. "Coca-Cola C2 was created to specifically address their desire for a lower-calorie cola."

A Coca-Cola spokesman would not give specific dates for the roll-out of the new drink, but told Reuters it would appear in stores across the United States before the planned late summer launch of Pepsi Edge, PepsiCo Inc.'s (PEP: Research, Estimates) low calorie cola.

The Atlanta-based company said it will release Coca-Cola C2 first in Japan and then in the United States.

Full Story (http://money.cnn.com/2004/04/19/news/fortune500/coke/index.htm?cnn=yes)

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Learn from the mistakes of others, you won't live long enough to make all of them yourself.

[marmalady]

Actually, there's been a cola out for years that's 'caffeine-free, sugar-free, carb-free' - Diet Rite.

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If we have no peace, it is because we have forgotten that we belong to each other. - Mother Teresa

[jimnms]

I've never liked any diet colas. Those artificial sweeteners always leave a bad aftertase in my throat that doesn't go away. I've had Diet Rite before, and I think it's the only one that doesn't do that. Anybody know what the ingredients are in Diet Rite?

_____
Learn from the mistakes of others, you won't live long enough to make all of them yourself.

[marmalady]

Diet Rite has Splenda in it, not the sacchrine-y stuff of old.

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If we have no peace, it is because we have forgotten that we belong to each other. - Mother Teresa

[30something]

Hey, we've gone on the low-carb craze and really liked the Diet Rite. My only problem is that it has NO caffeine and I cannot live without caffeine!
Wonder if the new coke will have caffeine?

[HeatherBug]

i have been on Atkins for 2 months and have lost 40 pounds..I live for Diet Rite, and Diet Rite Tangerine and for a change, especially since summer is on the way, try lemonade crystal light (they have many other delicious flavors)

[jimnms]

Originally posted by Marmalady:

Diet Rite has Splenda in it, not the sacchrine-y stuff of old.


Diet Rite has been around longer than splenda though. Even Splenda leaves that same bad aftertaste in my mouth. I tried it in coffee and nearly puked.

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Learn from the mistakes of others, you won't live long enough to make all of them yourself.

[Kaprikorn1]

You'll never replace original CocaCola Classic...IN A CAN...and icy cold

Kap

"It's not easy being green"

[marmalady]

Jim, I was only telling you what the Diet Rite bottle is saying now - I'm no authority on what they used in the past, lol! If you don't like it, dont' drink it.

Kap - you should preface your statement with 'IMO', lol.

_____________
If we have no peace, it is because we have forgotten that we belong to each other. - Mother Teresa

[Steven Edwards]

Jim, their site (http://www.dietritecola.com/) says that they used to use Aspartame.

-Steven
"Sometimes, its enough to plant the seed, walk away, and let the flower grow on its own."

[PB72181]

I thought Diet Coke was already carb free, since it's sugar free?

I'm not deaf...I'm just ignoring you! http://sci.rutgers.edu/forum/images/smilies/wink.gif